The best advice you can get when undertaking, is give you who have gone through your shoes: other entrepreneurs. They already made the appropriate arrangements, failed and tried again, and so on.
However, many entrepreneurs overlook or look at least one very important detail: the name of the company. Sure, they have a brilliant idea that could definitely change the world ... But how the call? Is it your case? If so, do not worry, then we present the top tips for naming your startup, as other successful entrepreneurs.
Do Phonetic
"Crazy names or small startups misspellings have become a trend, but it's frustrating for consumers. Nobody wants to have to spell the name of a business whenever you talk to him. Make your company name is phonetic, so that people will be able to Google it only with what he heard. " Laura Rolder, founder of LKR.
First Focus on the Product
"Focus on building the best product you can, provided you choose the name at the end. Do not spend much time or get stuck looking for one. Continue building and improving ". Ben Lang, founder of EpicLaunch.
Read the 22 Immutable Laws of Branding
"Read the 22 Immutable Laws of Branding by Al and Laura Ries to help you name your new company. Remember, with most businesses, the generic names are destined to fail. What you want is to be different from your competitors as much as possible, to avoid any confusion. Finally, before you pull the trigger, ask 10 random people if they can spell the name, to see if they understand it well ". Matt Mickiewicz, co-founder of 99designs and Flippa.
Stay away from the Ingenio
"Although we see many businesses with names that include puns rogues, it is important to stay away from that. It's like getting a tattoo you like now, but which later regret. Think of the leading brands. Some of their names are single or just a word in bold. Be simple and captures the essence. Brevity is attractive, deep and reliable. " Steven Le Vine, CEO and President of grapevine pr.
What are you doing?
"Find a name that describes what to do. Thus, there will be no doubts about what makes your company. The name resonate more with people and make them much easier to find. Keep it simple and be able to express your services in two or three words, maximum. " Louis Lautman, founder of Young Entrepreneur Society.
Get the domain. Com
"In case you're struggling to get a handle memorable brand, begins ainvestigar domains that are available or not. Uses a domain suggestion tool, as Nameboy, to get some ideas. From there, choose a. Com makes you stronger sense. Then, make your mark as him. " Logan Lenz, founder and president of Endagon.
Can you remember?
"Tell 10 people the name you are considering. A week later, connect with them again and ask them to say the name. How many were able to remember? If you were under 7, you'll want to consider other alternatives that can truly call memorable attention. " Justin Beck, co-founder and CEO of PerBlue.
Search Evaluates competition
"Before you do all the paperwork, make sure to choose a name that is unique enough to go within the top results in Google. You do not want to fight for the 1st place as does 'Creative Industries LLC'. A bonus is a unique name that will be easier to monitor without arroba mentions in social media and will also be easier to find and engage with your company. " Allie Siarto, partner and director of Loudpixel analysis.
Do not be sued for sloppy
"At the stage of appointment, do not want to select a name that you may have to change it later, or worse, by which you demand that someone else already posted. This can be easily avoided by visiting the website of the office of trademarks and patents in your country and researching every name you can think of. " Nick Cronin, founder of ExpertBirds.com
Make ideas crowdsourcing
"Choose some ideas of his own, but also includes friends, family and others in the industry to help you get something memorable. You could also turn to social media to seek the views and ideas of others. Do not forget to check that domain is available ". Heather Huhman, founder and president of Come Recommended.
Say it loud!
"Sometimes you come up with names that are very well written; inspire a visual brand and have the domain available. But how does it sound to say it out loud? Do you feel proud and cool saying or I'm a little embarrassed? When it sets, is something you'll use a lot, so make sure it is something that works both written and verbally pronounced ". Lea Woodward, founder of Startup Training School.
No matter!
"The name of your company does not matter. Yahoo!?? Does Google? Woot?? Amazon?? Zappos?? Gatorade?? Nike?? These names mean nothing and most of them were invented. The key is to sell well your company, reinforce your brand everywhere and try to do something unique and extraordinary. The more people see your name, the easier it will be remembered. " Jason Sadler, IWearYourShirt.com
Choose something versatile and memorable
"Choose a name for your startup can be confusing, because the odds are that the business you start now, not the same you have in 3 years. Think of companies like Yahoo and Google: they have evolved their products and offers, but their names still work and are memorable enough to get stuck in people's minds. " Nathalie Lussier, founder and CEO of Nathalie Lussier Media
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